These videos are part of a bigger project that was about the real needs of the consumer. Five fake TV ads were created, where you see what the industry give to you, and then you see what you really need instead. We used both actual products shots and self made photos, then we composited everything together in motion graphic. You can also see the DVD packaging from Not Equal To.
Copyright © 2004 Raffaele Mariotti and Luisa Villi
Music © Raffaele Mariotti
not equal to — tv ads
year: 2004
Length: N.A.
client: personal research/exam
Original format: pal 720 x 576 - 25 fps - 48khz
Length: N.A.
client: personal research/exam
Original format: pal 720 x 576 - 25 fps - 48khz